Our Story

Goose It Apparel was established by two brothers, our names are Jackson and Boston Earl.  We started our company when we were just 17 and 15 years old.  Currently, we are located in Mountain Green, Utah and have been playing lacrosse for 10 years.  Since we have been playing we have wanted to showcase our hobbies in the clothing that we wear.  This is when we noticed the extreme lack of lifestyle apparel in the lacrosse world.  We took this opportunity to design and create our own brand to solve that problem.  In 2012, our younger sister was diagnosed with type 1 diabetes at the age of five.  It has been difficult to watch everything that she goes through on a daily basis and we want to help out as much as we can.  We are currently donating 10% off the top of our profits to help find a cure.  Our goal with Goose It is to help grow that game of lacrosse, contribute to finding a cure, and become a house hold name.  We hope our products will not only be worn by players, but by everyone.  Our Goose It products include t-shirts, headwear, outerwear, and more to come.